Performance Marketing Specialist · Toronto, CA

Your Ads Should Be Your
#1 Growth Channel.

I've managed over $25M in ad spend across Google, Meta, LinkedIn, and Amazon — delivering an average 300% ROAS lift for 50+ businesses. If your campaigns aren't compounding, let's fix that.

Book Free Strategy Call See Real Results

Free 30-min call · No pitch · No commitment

$25M+ Ad Spend Managed
300% Avg ROAS Lift
50+ Businesses Scaled
98% Client Retention
Google Ads Certified · Meta Blueprint · LinkedIn Marketing Expert · Amazon PPC Specialist
Sonali Bose — Performance Marketing Specialist
Google AdsAvg 4.8x ROAS
LinkedIn Ads180% More Leads
Amazon PPC320% Sales Growth

About Sonali

I'm a performance marketing specialist based in Toronto with 8+ years managing paid advertising for e-commerce brands, B2B SaaS companies, and Amazon sellers. I've deployed over $25M in ad spend — and I treat every dollar like it's my own.

You work with me directly — not a junior account manager

When you hire an agency, your account often gets handed off. With me, I handle your campaigns personally, every single day. You get direct access to the person accountable for your results.

Data-driven decisions, not gut feel

Every recommendation I make is backed by data. I run structured A/B tests, track attribution properly, and report transparently — including the numbers that aren't working, not just the ones that are.

I put my money where my results are

If I don't improve your ROAS by at least 25% within 90 days, I refund my entire management fee. No agency offers that. It's how confident I am in what I do.

"Her contribution to our team was nothing short of exceptional. Her thoughtful approach to ad spending significantly enhanced our ROI — and her dedication to not just meeting, but exceeding expectations, makes her an invaluable asset."

— Shenglong You, CEO, Fly Hwy
$25M+ Ad Spend Managed
300% Avg ROAS Lift
50+ Businesses Scaled
98% Client Retention
Google Ads Certified Meta Blueprint LinkedIn Marketing Expert Amazon PPC Specialist

Ready to see if we're a good fit?

Book a Free 30-Min Strategy Call

No pitch. No commitment. Just a conversation.

Client Success Stories

Real Results for Real Businesses

E-commerce Fashion Brand

3-Month Google Ads Campaign

245% ROAS Increase

Challenge

Client was spending $8,000/month on Google Ads with only 1.2x ROAS. High cost-per-click, poor keyword targeting, and low conversion rates.

Solution

Complete account restructure: refined keyword strategy, implemented smart bidding, created compelling ad copy, and optimized landing pages.

Results

245% ROAS
67% Cost Reduction
340% Conversion Increase
$24K Monthly Revenue

B2B SaaS Platform

LinkedIn Ads Campaign

180% Lead Increase

Challenge

Struggling to reach decision-makers, high cost-per-lead ($450), and low-quality leads from existing campaigns.

Solution

Developed targeted LinkedIn campaigns with precise job title targeting, created industry-specific content, and implemented lead scoring.

Results

180% More Leads
$180 Cost per Lead
85% Lead Quality Score
12 New Clients

Amazon FBA Business

Amazon PPC Optimization

320% Sales Growth

Challenge

Product visibility issues, high ACoS (45%), and stagnating sales despite increased advertising spend.

Solution

Comprehensive keyword research, optimized product listings, implemented automated bidding strategies, and created brand defense campaigns.

Results

320% Sales Growth
18% Final ACoS
#3 Keyword Ranking
400% Organic Traffic

Ready to see similar results for your business?

Get Your Free PPC Audit

Services

Every campaign I manage is built around one metric: your return on ad spend.

Google Ads Management

Turn search intent into revenue — reach buyers at the exact moment they're ready to act.

4.8x Avg ROAS
  • Stop wasting spend on irrelevant clicks — precision keyword targeting
  • Ad copy that speaks to your buyer's intent, tested and refined continuously
  • Smart bidding strategies that lower CPA as your account matures
  • Weekly optimization + transparent reporting — you always know what's working
Get a Free Google Ads Strategy Call

Meta & LinkedIn Ads

Build demand and fill your pipeline — across Facebook, Instagram, and LinkedIn.

340% Avg Conversion Lift
  • Audience research that finds your ideal customer, not just broad demographics
  • Creative strategy and ad copy that stops the scroll and drives action
  • Retargeting funnels that recapture warm audiences and lower CAC
  • LinkedIn targeting for B2B — reach decision-makers by title, company, seniority
Get a Free Social Ads Strategy Call

Amazon PPC Management

Dominate search rankings, slash ACoS, and grow sales without increasing ad spend.

320% Sales Growth
  • Keyword architecture that drives visibility for high-intent shoppers
  • Bid management that continuously improves ACoS — avg reduced from 45% to 18%
  • Listing optimization that converts clicks into purchases
  • Competitor conquest campaigns to capture market share
Get a Free Amazon Ads Strategy Call

PPC Audit & Strategy

Already running ads? Find out exactly where budget is leaking — and how to fix it.

50+ Points Checked
  • Full account teardown — keyword strategy, bidding, ad copy, structure
  • Competitor intelligence showing exactly what's working in your space
  • Prioritized 90-day action plan you can implement immediately
  • Includes a 60-minute walkthrough call — so nothing gets lost in translation
Request a Free Audit Consultation

90-Day Performance Guarantee

If I don't improve your ROAS by at least 25% within 90 days, I refund my entire management fee. No agencies offer that — because most can't back it up.

Not sure which service fits your situation?

Book a Free 30-Min Strategy Call

Free call · No pitch · I'll tell you honestly what you need

How It Works

From your first call to measurable results — here's exactly what to expect.

1

Free Strategy Call 30 minutes

We talk through your goals, your current ad setup, what's working, and what isn't. I ask the hard questions — budget efficiency, attribution, funnel gaps. You leave with clarity, regardless of whether we work together.

2

Audit & Custom Roadmap 3–5 days

I do a deep-dive into your accounts — keyword strategy, bid structure, ad copy, landing pages, and competitor positioning. You get a prioritized action plan with the highest-impact fixes first.

3

Campaign Launch or Overhaul Week 1–2

Whether rebuilding from scratch or restructuring existing campaigns, I handle everything — ad copy, audience targeting, bidding strategy, tracking setup. You review and approve before anything goes live.

4

Weekly Optimization Ongoing

Ads aren't set-and-forget. I monitor performance daily, run structured A/B tests, adjust bids based on data, and cut what isn't working. Every dollar gets pushed toward what converts.

5

Monthly Reporting & Strategy Call Monthly

A clear report — no vanity metrics, just the numbers that matter: ROAS, CPA, revenue, and what we're doing next. We review together so you always know exactly where your money is going.

This is a good fit if you…

  • Spend $1,000–$50,000/month on paid ads
  • Run e-commerce, SaaS, Amazon, or service business
  • Are frustrated with agency account managers who don't know your business
  • Want to scale profitably — not just spend more
  • Value transparency and data over buzzwords

This is not a good fit if you…

  • Have no existing ad budget to work with
  • Need overnight results without a runway
  • Want a hands-off vendor to just "run ads"
  • Aren't willing to share access and data

90-Day Performance Guarantee

If I don't improve your ROAS by at least 25% within 90 days, I refund my entire management fee. I only take on clients I'm confident I can move the needle for — this guarantee is proof of that.

Common Questions

How quickly will I see results?
Most clients see measurable improvement within 30–60 days. The first 2 weeks are setup and testing; weeks 3–8 are when data compounds and performance lifts.
Is there a long-term contract?
No lock-in. I work month-to-month. I'd rather keep clients because of results than contracts.
What platforms do you manage?
Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and Amazon PPC.
What's the minimum ad budget?
I recommend a minimum of $1,000/month in ad spend. Below that, there's not enough data to optimize meaningfully.
Do I keep access to my ad accounts?
Always. Your accounts, your data. I work inside your existing accounts — I never hold your campaigns hostage.

Ready to get started?

Book a free 30-minute call. I'll review your current setup before we speak so the conversation is specific to your situation — not a generic sales pitch.

Book Your Free Strategy Call

No commitment · No pitch · Cancel anytime

Professional Experience

8+ years building successful digital marketing campaigns

Senior Digital Marketing Manager

TechCorp Solutions 2020 - Present

Leading digital marketing initiatives for B2B SaaS platform with $50M+ ARR.

  • Increased qualified leads by 340% through strategic PPC campaigns
  • Reduced customer acquisition cost by 45% while scaling spend 3x
  • Built and managed team of 5 marketing specialists
  • Launched campaigns across 12 international markets
$2.4M Monthly Revenue Generated
4.8x Average ROAS
15K+ Qualified Leads/Month

PPC Specialist

Digital Growth Agency 2018 - 2020

Managed PPC campaigns for 25+ clients across e-commerce, SaaS, and service industries.

  • Consistently delivered 200%+ ROAS across all client accounts
  • Specialized in high-competition industries (legal, finance, healthcare)
  • Developed proprietary keyword research methodology
  • Achieved 98% client retention rate

Digital Marketing Analyst

E-commerce Startup 2016 - 2018

Built analytics infrastructure and managed paid acquisition for rapidly growing online retailer.

  • Scaled monthly revenue from $50K to $500K
  • Implemented advanced attribution modeling
  • Reduced CAC by 60% through campaign optimization
  • Led successful exit acquisition for $12M

Certifications & Expertise

Google Ads Certified

Search, Display, Shopping, Video

Meta Blueprint Certified

Facebook & Instagram Advertising

LinkedIn Marketing Expert

B2B Lead Generation

Amazon PPC Specialist

Sponsored Products & Brands

Career Highlights

$25M+
Ad Spend Managed
150+
Successful Campaigns
98%
Client Satisfaction
8+
Years Experience

Client Testimonials

What clients say about working with me

Shenglong You

CEO, Fly Hwy

"I had the pleasure of working with Sonali as our Ads Specialist, and I can confidently say that her contribution to our team was nothing short of exceptional. Sonali possesses a keen understanding of the intricacies involved in digital advertising, and her thoughtful approach to ad spending has significantly enhanced our ROI. Under Sonali's management, our account witnessed remarkable success, thanks to her strategic planning and relentless focus on maximizing returns. For those looking to amplify their digital advertising efforts and drive meaningful results, I cannot recommend Sonali highly enough."
LinkedIn Recommendation · March 2024

Ziv Zhou

Performance Marketing, Relay

"Sonali provided amazing growth marketing service. She was professional, knowledgeable and effective when it comes to the digital channels. After working with her, we saw great success and growth with business."
LinkedIn Recommendation · February 2024

Lesley Cockburn

Creative Director

"Working with Sonali was and is amazing. She is so committed to her clients. Her first concern is that they don't overspend. She's looking at what performs and what doesn't and she's adjusting constantly. Sonali is very educated in helping her clients perform and doesn't give up until she gets the results. She's a ten out of ten."
LinkedIn Recommendation · February 2024

Mikayla Mlynarczyk

Marketing & Brand Consultant

"Sonali has a client first mindset, while being impeccably knowledgeable when it comes to generating leads through digital marketing and funnels. I felt at ease when on-boarding clients to Sonali after a sale, as I knew they would be in capable hands when it came to generating the performance marketing and lead generation results they needed in order to grow their business."
LinkedIn Recommendation · February 2024

These are real LinkedIn recommendations — not invented quotes.

Want results like these for your business?

Book a Free Strategy Call

No pitch. No pressure. Just a straight conversation about your ads.

Let's Grow Your Business Together

Ready to see real results? Let's discuss your goals.

Book a Free Strategy Call

30-minute consultation to discuss your goals and how I can help you achieve them.

Or send me a message

Your information is secure and will never be shared.

Email: sonali@leadelevate.ca
LinkedIn: Connect with me
Response Time: Quick turnaround (business days)

What Happens Next?

1

I'll Review Your Information

I'll analyze your current situation and prepare tailored talking points.

2

Strategy Call Scheduled

We'll have a 30-minute call to discuss your specific needs and opportunities.

3

Custom Proposal

If we're a good fit, I'll create a tailored strategy and pricing proposal.

Book a Free Strategy Call

30-minute consultation — no commitment, no sales pressure.

Free & no obligation Quick response NDA available

Your information is secure and will never be shared.

What Happens Next?

1

I review your details

I'll review your details and prepare tailored talking points before we connect.

2

We confirm a time

I'll email you a calendar invite for a 30-minute Zoom call.

3

You get a custom plan

Walk away with a clear action plan — whether we work together or not.